EcoSlo Packaging, Student Design Competition

Packaging | Paperboard Packaging Alliance, Student Design Competition | Winter 2021

Awarded with the Certificate of Merit — Top 10 of 300

Paperboard Packaging Challenge

Choose a community relief organization and design packaging to meet a need for that organization.

At least 70% paperboard with outer package dimensions that do not exceed 10”H x 10”W x 15”L
Secure the contents to withstand shipping & handling as an individual package
Include an innovative functional feature that distinguishes itself from other packaging
Feature the renewability, recyclability, versatility, and innovative qualities of paperboard

Project Outcomes + Values

Interactive, appealing, and sustainable package for EcoSLO’s clean-up kit. Organized contents with easily accessible information for volunteers.

Provide the user with a pleasing unboxing experience
Organize the products to make each item’s purpose clear
Provide a portable component for user to easily bring essential items to their clean-up
Promote the organization’s message of sustainability

Process

Initial Ideation

This project was done in collaboration with the ITP students’ ideation for the package prototype itself. My team of designers was responsible for developing a way to display all information with design clarity and appeal.

Below is a look at EcoSlo’s current branding and packaging for the clean-up kit. The package was a large spray painted box with items randomly scattered with no additional protection.

Process: Logo design

Final Design

Our team illustrated imagery of SLO’s beaches and hills, highlighting unique wildlife areas in the central coast. The topography pattern emphasizes the outdoor aspect of this organization and unifies the design across the various components.