P.F. Chang’s: Global Support Center
Designing + cultivating experience from the moment you enter the restaurant, and every interaction after you leave.
We do it all.
P.F. Chang’s has restaurants globally, but my small Creative team of 7 handled all experience touch points. From your dine-in atmosphere, to making you crave another meal with us, we simply did it all.
Paid Media Campaigns. Social posts. Video Editing. Animated GIFS. Photography.
Paid Media Campaigns. Social posts. Video Editing. Animated GIFS. Photography.
Merchandise. Murals. Gift Cards. Photo Styling + Direction. Menu Design. Enamel Pins. Logos.
Merchandise. Murals. Gift Cards. Photo Styling + Direction. Menu Design. Enamel Pins. Logos.
Marketing Design, Photography | June 2021-August 2023
Job Goals
Designed print and digital collateral, drawing inspiration from the rich culinary traditions to create a truly unforgettable dining experience at P.F. Chang's worldwide. Utilizing the brand’s guidelines and iconic red, black, gold color scheme, to develop designs that leave customers wanting more.
Job Outcomes
I dedicated myself to exploring various ways to bring the P.F. Chang’s brand to life. Ranging from large-scale murals to engaging digital marketing ads and visually stunning photography. This creative journey expanded my repertoire and allowed me to explore new mediums of design such as photo direction, styling, and food photography. I learned to effectively articulate my design pitches, and receive constructive feedback to polish my design.
More than just a corporate job.
Whenever my team gets asked the favorite part of our job, the answer was always simple: the people. The work culture that I was part of truly played a pivotal role in my personal and professional growth. This sense of belonging made me genuinely look forward to coming to work each day, instilling a deep enthusiasm and passion for my craft.
