Hall Full Coffee Co.

In the heart of the Arizona desert, amidst the sun-soaked landscapes and prickly cacti, a coffee cart trailer awaits thirsty customers. Utilizing earthy tones and warm hues reminiscent of the desert, this brand package is playful yet sophisticated.

Project Goals

How can I brand a coffee trailer that hints at “half full” and is reminiscent of the desert landscape it serves?

Project Outcomes

A bold, spirited brand package with colors inspired by the warmth and fullness of the Arizona desert.

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